DIGITAL PRODUCT PASSPORT
END-TO-END
TRACEABILITY SOLUTION FOR THE COSMETIC INDUSTRY

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SEA Vision’s Digital Product Passport end-to-end traceability solution safeguards the authenticity of cosmetics, enhancing transparency, maintaining quality, and boosting customer engagement, all while effectively combating global counterfeiting.

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The value of authenticity and transparency

In the global world the challenge is how to control the products along each step of their distribution along the supply chain.

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Digital product passport

The key objectives of the Digital Product Passport are to offer consumers and stakeholders detailed insights into a product’s origins, environmental footprint, and entire value chain, fostering significant improvements across various domains.

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Unique identifier

End-to-end traceability
consists in the application
of a unique identifier on each cosmetic product.

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The solution

Discover SEA Vision end-to-end traceability solution.

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Main benefits

The benefits are consistent. The solution improves product safety, increases product quality and corporate responsibility.

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The advantages of choosing
SEA Vision

SEA Vision is your reliable partner for cosmetic product traceability.

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Scan the carton

Scan the QR code on the provided carton.

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THE VALUE OF AUTHENTICITY AND TRANSPARENCY

In today’s market, safety, sustainability, healthy formulations and environmental impact play a crucial role in shaping consumer purchasing decisions and are increasingly regulated by governments. The Digital Product Passport (DPP) provides a comprehensive digital record, offering detailed insights into a product and its entire supply chain.

The Digital Product Passport (DPP) can be viewed as a bridge between physical products and their digital identities. Simply put, it serves as a digital link connecting the product, its owner, and the brand. The DPP integrates and preserves information about the entire product lifecycle and should be accessible throughout the product’s lifetime.

DPPs are designed to address the needs of three key stakeholders: customers, brands, and regulators. They present an opportunity to create value for both brands and consumers while also anticipating upcoming regulations.

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DIGITAL PRODUCT PASSPORT

The data within a digital product passport solution can vary, but it typically includes information
on the product’s lifecycle and value chain, such as:

  • Origin: Where the product was manufactured or sourced.
  • Materials: Details of the materials used to manufacture the product.
  • Environmental impact: Information about the product’s carbon footprint and sustainability.
  • Supply chain: Insights into the product’s journey from production to consumption.
  • Disposal guidelines: Recommendations for the environmentally friendly disposal of the product.

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UNIQUE IDENTIFIER

End-to-end traceability involves applying a unique identifier to each cosmetic product. This identifier is recorded across multiple databases and is readable along the entire supply chain from different points. There are various methods to apply a unique identifier to your product. It can be directly printed using various printing technologies such as inkjet, laser, thermal transfer, etc… either directly on your product or on a label. Different data carriers, such as QR codes and DataMatrix, can be used, or the identifier can be embedded in RFID or NFC tags. The most suitable solution for your product will depend on your specific requirements and product characteristics.

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THE SOLUTION

SEA Vision offers a comprehensive full-stack solution, leveraging an extensive experience in track and trace technology to elevate your company to the next level. With our complete hardware and software solution, you can monitor your products throughout the entire supply chain—from production to the end-user—regardless of the sales path, while providing all relevant information for your customers and regulators.

Yutrace autogenerates the unique identifier used to trace the product and stores it in a protected database.

Yudesk allows you to include all the information related to your product and link it with the unique identifier.

Tracker manages the in-line identifier printing and verifies its correctness.

Reworkapp and Pickapp manage reworking and picking operations in the warehouse, distribution centers and 3PL.

Production and Distribution databases allow you to trace your products along the supply chain. The production database can’t be accessed from outside of your company to ensure maximum safety.

We help the customer to build a dedicated brand web page where the consumer can access all the information. Our system can be tailored with specialized functionalities for distinct user roles (company agent, retailer, end-user), all focused on verifying post-marketing product authenticity. Our system complies with GS1 Digital Link.

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THE SOLUTION

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MAIN BENEFITS

From a brand perspective, Digital Product Passports (DPPs) can drive several value-creating applications, including:

  • Enriching Product Storytelling: Providing meaningful content on sustainability, circularity, and traceability, which fosters greater customer trust and loyalty.
  • Verifying Product Authenticity: Using advanced technologies to securely confirm product authenticity and ownership, mitigating counterfeiting and theft risks by making it challenging for counterfeiters to replicate or alter the verified information.
  • Meeting Regulatory Requirements: Offering authenticaded documentation with anti tampering system and enhanced supply chain transparency to comply with regulatory standards more effectively.
  • Gathering Customer Insights: Collecting richer data throughout the product lifecycle to gain actionable insights into usage patterns and preferences to improve future product development and marketing strategies.
  • Unlocking New Revenue Streams: Creating innovative product-based experiences and exclusive services that enhance the overall customer experience and open new revenue opportunities.
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THE ADVANTAGES OF CHOOSING
SEA VISION

SEA Vision has extensive expertise in
end-to-end traceability solutions, earning the status of preferred supplier for 50% of the TOP10 Pharma companies globally, with over 1500 lines deployed worldwide.

Our solution is renowned for its proven reliability, ease of integration and scalability and capability of adapting to your unique production processes.
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SCAN THE CARTON

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